Website Development Prices in 2026: A Full Breakdown

Website development in the Hungarian market in 2026 breaks down roughly as follows: a one page landing site runs between €600 and €1,500, a template based business site between €1,500 and €3,800, a custom designed business site between €3,800 and €8,800, and a webshop between €3,800 and €12,500. If the site also has features (accounts, booking, a customer portal), it is a web application, and those start above €7,500. These are nearshore rates, which is part of why building with a Hungarian team appeals to Western European and US companies. Below we show what sits behind the bands, and what pushes the price from the bottom to the top.

Price bands at a glance

Project	Who it suits	Price band
One page landing	campaign, single service, quick launch	€600 to €1,500
Template based business site	small business, solid presence	€1,500 to €3,800
Custom designed business site	brand tailored look, more pages	€3,800 to €8,800
Webshop	online sales	€3,800 to €12,500
Web application	features: account, booking, flows	above €7,500, details here

The bands are the product of Hungarian agency hourly rates (between €30 and €65) and the hours spent. Behind a €3,800 site there are roughly 80 to 100 hours of work. That also shows why a €375 “custom website” is suspect: it can contain 8 to 10 hours of work at most, which is enough to load a template, not to plan, write, and test.

What is in the price? The line items

A proper quote lists these work parts, each with its own hour budget:

• Planning and structure (10 to 15 percent): who the visitors are, what pages are needed, what the goal is (a quote request, a call, a purchase). This is where it is decided whether the site becomes a business tool or an online name card.
• Design (15 to 25 percent): less on a template, more for a custom build. Custom design is not a luxury when your brand competes on trust.
• Copy and content (10 to 15 percent): the most commonly underestimated item. The “we will write it ourselves” is the number one cause of project slippage, so it is worth deciding honestly whether you really will have the capacity.
• Development (30 to 40 percent): the actual build, responsive, optimized for speed.
• SEO basics (5 to 10 percent): technical setup, page titles, descriptions, measurement (Analytics, Search Console). This is not the same as ongoing search optimization, but without it the ongoing work cannot even start.
• Testing and go live (around 10 percent): browsers, mobile views, forms, redirects.

What makes a site more expensive? Concrete items

This list is useful for pricing your own wish list in your head up front:

Extra	Typical added cost
Multiple languages (content per language)	20 to 40%
Blog or news section	€400 to €1,000
Custom illustration, photography	€250 to €1,250
Newsletter integration, measurement setup	€125 to €400
Calculator, configurator	from €750, depending on complexity
Booking, customer account, payment	this is a web application, separate bands

The yearly upkeep quotes stay silent about

A website is not a one time expense. Plan for these every year:

• Domain: €5 to €15 a year for most extensions
• Hosting: €40 to €150 a year for most business sites
• Maintenance: updates, backups, small changes. €40 to €150 a month is the typical band, depending on site size

An average business site’s yearly upkeep therefore lands between €500 and €1,750. Anyone who does not ask about this at quote time gets a surprise two years later.

Template or custom? And where does AI fit in?

A template based site is a good choice where the goal is a correct, fast, affordable presence. A custom build pays off where the website actively brings in customers and the look is a competitive factor. At ZNiTech we build sites with modern static technology (Astro), which makes them load shop window fast, and that measurably helps both Google ranking and ad conversion.

AI website builders are a separate category: a good first step for a startup, too narrow for a growing company. We wrote about this honestly and in detail here: AI website builders.

How to ask for a quote (a checklist)

Give five things and you will get comparable quotes:

1. what the site’s business goal is (a quote request, a call, a purchase, a presentation)
2. what pages are needed (a list is enough)
3. who provides the copy and the images
4. whether you need features (if so, that is application pricing)
5. what should be in the upkeep (maintenance, content updates)

And a tip from the other side: ask for a feature by feature or itemized breakdown on every quote. At ZNiTech it is a baseline requirement, because a single lump sum with no breakdown hides exactly the things projects tend to go wrong on.

Frequently asked questions

How much does a simple website cost? A one page landing done properly is between €600 and €1,500. A smaller business site’s realistic minimum starts around €1,500.

Why do I get a €750 and a €7,500 quote for the same site? Because they are not pricing the same thing. The cheap quote usually has no planning, copywriting, SEO basics, or testing. With an itemized breakdown the difference becomes visible at once.

Is the pricier custom site worth it? It is, when the website is a real customer acquisition channel. If a better site brings one extra quote request a month, that covers the price difference for most companies over a year.

How fast is a website built? A landing in 2 to 3 weeks, a business site in 4 to 8 weeks. The most common cause of slippage is late content, not development.

How much is monthly upkeep for a website? Domain, hosting, and maintenance together run €50 to €150 a month for an average business site.

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Want to know which band your site would fall into? Send the page list and the goal, and within 48 hours you will get an itemized estimate: contact.